LuxurySummit2027
One curated day in Zurich. Maisons, founders, investors and the audience around luxury — in one room.
11 June 2027 · The Dolder Grand, Zurich
The Summit
One day. The people who shape, sell and consume luxury — in the same room.
Since 2024, Forbes Swiss and FACES bring together around 300 guests and 15 speakers in Zurich: maisons, independent brands, investors, creators — and the audience around them.
Past Editions
Three editions. One conversation that shapes the next, each year.
2024
The First Edition
The premiere at the Dolder Grand. 300+ guests, 15 speakers — defining what luxury means in the post-boom era.
Read recap on Forbes
2025
Luxury in Transition
400 guests. From Vladi Private Islands to Lamborghini and Philipp Plein — the industry between the China shock and a new understanding of value.
Read recap on Forbes
2026
New Codes of Luxury
Jean-Claude Biver, Frédéric Rouzaud, Alexandra Bagehorn — how heritage maisons and independents are rethinking craft and credibility.
Read recap on ForbesIn the room
Editorial, champagne, sun — and conversations that don't live in any pitch deck.
Past Speakers
A selection from the last three editions.
CEOs, founders, creative directors. The 2027 line-up is being curated.
2026Jean-Claude Biver
Co-Founder & Chairman
Biver Watches
2025Philipp Plein
Founder & CEO
Plein Group
2026Frédéric Rouzaud
CEO
Champagne Louis Roederer
2026Alexandra Bagehorn
Brand Director Northern Europe
Montblanc (Richemont)
2025Tim Bravo
Director of Communications
Lamborghini
2026Oliver R. Müller
Founder
LuxeConsult
2025Farhad Vladi
Founder
Vladi Private Islands
2024 · 2025 · 2026Felicitas Morhart
Founder
Swiss Center for Luxury Research
Full archive at forbes.swiss/luxury-summit.
One curated day
The format — refined across three editions.
VIP Networking Lunch
Curated lunch for speakers, headline partners and selected guests.
Doors Open · Welcome
Reception with a musical opening — Steinway Artist live.
Keynote: The State of Luxury
Opening with the academic voice of the industry.
Talks & Panels
Maisons, founders and investors on stage — Champagne, Watches, Fashion, Hospitality, Longevity.
Networking Break
Outdoor lounge with brand activations by our partners.
Headline Conversation
The closing highlight — one personality, one conversation that defines the day.
Apéro & Cocktail
Open-air into the evening — the most valuable conversations happen here.
Indicative timeline. Final program for 2027 to be announced.
Partnership
Formats of partnership.
No fixed packages. Each partnership is built individually around brand, audience and what fits the format.
The room
Decision-makers from leading luxury and premium brands, alongside an audience of collectors, enthusiasts and HNW guests — in one curated setting.
On stage
Speaker slots, panel hosting and curated conversations on the main stage — placed in the context of the day's program.
On site
Brand activations, product staging, sampling, co-hosted moments — different formats of integration are possible across the venue.
Around the day
Coverage across the Forbes Swiss and FACES channels — article, print, social, newsletter and recap film — depending on the format.
Past Brand Integrations
Lamborghini. Roederer. St. Moritz. Gisada.
How leading brands showed up at the Summit — each integration built around the brand, not a media package.
Lamborghini
2025 · 2026
Branded showcase outside, dedicated booth on site and brand integrations woven into the programme.
Louis Roederer
2026 · Champagne Partner
Dedicated Louis Roederer booth pouring throughout the day, alongside a headline conversation with CEO Frédéric Rouzaud.
St. Moritz
Destination Partner
Destination feature integrated into the day and across Forbes Swiss and FACES.
Gisada
Fragrance Partner
Sensory brand activation — fragrance staging at the welcome and across the lounge zones.
In their own words
“For us, the mix of guests at Luxury Summit 2024 was perfect. The Forbes and FACES audiences are an ideal fit for the Brunello Cucinelli brand. We were able to present our fragrances beautifully in the meeting zone, have many conversations and build valuable contacts. The talks and keynotes were also remarkably engaging, multifaceted and informative.”
Georgina Macmillen
Marketing / PR
P&I Parfums · Brunello Cucinelli
“The Luxury Summit brought together the important players from the sector and delivered a very diverse, interesting and well-organised programme, supported by a motivated and highly professional crew. The Grand Hotel Dolder as a center of excellence and Louis Roederer Champagne could not have been a more fitting setting — they underlined the institution that is Forbes & FACES superbly.”
Lukas Häring
Directeur Développement Vente et Marketing
Maisons Marques et Domaines · Louis Roederer
“Our partnership at the first Luxury Summit by Forbes and FACES at the Dolder Grand was a great success. The professional organisation, high-calibre speakers and exclusive guest list allowed us to position our brand outstandingly and extend our reach on- and offline. We're thrilled by the positive resonance, the wonderful collaboration and look forward to future partnerships.”
Melanie Guenthardt
Head of Marketing
SMZH
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Contact
The team behind the Summit.
Forbes Swiss
FACES
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